Our founder, Ellery Thackeray, spent twelve years working with mid-sized Australian companies. He noticed something odd. Businesses with decent revenue would suddenly hit cash flow problems nobody saw coming. Others looked shaky on paper but kept going strong.
The issue wasn't the numbers themselves. It was how people interpreted them. Liquidity ratios meant one thing to accountants and something entirely different to business owners trying to make payroll decisions.
So we built grynalovex around a simple idea: financial analysis should help you make decisions, not just document them. We focus on liquidity and solvency because those metrics tell you whether you can keep operating tomorrow, not just how you performed last quarter.